Lead creative and design for advertising campaign for The Sister: a boutique concept hair salon envisioned and designed as a women-run enterprise. This project serves as a creative exploration of brand identity and user experience in the beauty industry.
THE NARRATIVE
"I told him to cut just one inch!" / "Bangs. What was I thinking". / "Chic French bob? more like geek frizz bob".
A bad haircut can ruin your week. You have two options: The first; keep crying and not leave your house until it grows back. The second; take a selfie, doodle something stupid over it and share it with a not-very-honest friend.
IS THERE SUCH THING AS THE PERFECT HAIRCUT?
There is, if your sister cuts it. Sister's got your back. She knows you best. She will save you from yourself.
CALL TO ACTION
Send us a selfie of a bad haircut you got and you can win a free fixer haircut at "The Sister" salon.
GUERRILLA MARKETING AD
A smart "mirror" takes a photo of you when you pass it. Four options for possible haircuts pop up. You pick one, (for example - Classic Bangs), and the app generates a new version of your photo with the haircut you chose.
